How iTraffic Works

iTraffic data is based upon the collection of data from in-vehicle mobile phones using a technology called Cellular Floating Vehicle Data (CFVD). CFVD can be combined with other data such as GPS equipped vehicles, journalistic or traffic incident data, and fixed infrastructure sensors to provide rich, high quality traffic information including current journey times, current traffic speed, expected trip delays, incident cause and effect, intelligent routing and congestion indexes.

Within a mobile phone network, a data record is generated every time a phone hands over from one cell tower to a connecting cell tower. Further, as cell towers are fixed in their location, it is possible to accurately determine the intersection areas of the cell tower coverage on a map.

By combining the handover event and the cell tower intersection areas, it is possible to determine possible paths of a phone through a mobile phone network. Overlaying this information with a navigation quality digital roadmap, an analytical engine can determine the potential paths of vehicles through the road network. When this data is generated for many potential paths, patterns of road traffic information can be created. This information is then augmented with GPS probe vehicle data to assist in ongoing calibration of the system

Benefits

iTraffic's real time traffic information is the first nationwide traffic information system in Ireland. iTraffic is the only provider of RDS TMC in Ireland, a service that can make your Sat Nav more Intelligent.

Society benefits because Sustainable transport and travel are key Government policy areas. Reducing the amount of time we spend in our cars reduces emissions. Delivering intelligent information to drivers before travelling supports modal shifts in transport from private road use road to public transport. iTraffic offers a full portfolio of products to support Intelligent travel and transport.

The user benefits from increased

traffic intelligence that includes

- Clear maps showing current traffic conditions, which allows congested areas to be identified easily and avoided.

- Queues, incidents and road works are highlighted

- The latest traffic alerts and weather warnings are also displayed.

- Personalised estimations of journey times are offered via our Traffic Text product.

- More traffic intelligence , less stress