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Press Release

July 27, 1010

Twaffic Navigator delivers real time traffic, accident and road work information integrated with turn by turn
navigation to your iPhone, Blackberry and GPS enabled Smartphone’s

Some 1 million plus of Ireland’s smart phone users can, from today  (July 26), use a revolutionary new app that delivers real time traffic data with turn-by-turn navigation, so users can arrive to their destination stress free and on-time.

The feature-rich app receives traffic flow updates every 5 minutes and provides advanced warning of potential bottlenecks such as, accidents,  road-works or even road closures throughout the journey.   

Twaffic Navigator is Ireland’s first smart phone enabled navigation device to include real time traffic information that allows users to check journey times before setting off, the  ‘know before you go’ feature, and provides the fastest route to destination every time, re- routing around traffic incidents. The app was launched nationwide today by Irish company iTraffic and with a five-day FREE trial period.  

Twaffic Navigator is the first dedicated real-time traffic app for Ireland for both consumer and business clients and boasts a user- friendly interface that is easy to navigate. For those who lose their way easily-that will be a thing of the past. Pedestrians as well as vehicle drivers can use Twaffic Navigator!  

The location-based services features enhance the user experience.  Want to know where the nearest petrol station or restaurant is? Want to find the nearest public park for a stroll? Want to know where the nearest golf course is? You can do all that FREE using the “Near Me” facility on the Twaffic Navigator.  

For business users who travel frequently, Twaffic Navigator will keep track of your journeys and tot up your mileage-so your expenses are easily calculated. The “share your location” feature, for those who use Facebook and Twitter, provides location-based tweets and alerts with a precision map to display to your friends and colleagues.  

Twaffic Navigator’s dynamic content is stored in the cloud so there is plenty of room for your favourite games and music on your device. The real-time traffic information on Twaffic Navigator includes all primary and secondary routes in the country, across all 26 counties.   “We are committed to offering travellers comprehensive and accurate real-time traffic information that saves time and money,” says Brendan Conway, Managing Director of iTraffic. “Whether walking or driving, you get live instructions on how to proceed to your destination.” 

You can get text instructions or instructions in 2D or 3D route views on your phone display. Or you can have voice instructions on what to do and where to turn. This improves safety if you are driving as you can concentrate fully on the road instead of reading a display.   “With Twaffic Navigator you can also easily search and get exact positions for your destinations. You get positions for persons, addresses, businesses, petrol stations, clubs, cultural centres, and amenities such as parks,” said Brendan. “You also annually get four free updates of Irish maps so you are never out of date when new roads are finished. “The close partnership with Appello, the Swedish company that provides the infrastructure for the device, and the capabilities of their systems enables Twaffic Navigator to build a strong position in mobile navigation. Appello is an excellent partner with capabilities to combine high quality with flexibility and innovation,” says Brendan Conway 

Twaffic’s combination of market orientation, customer focus and demand for best practice in our solutions has been a key component for our mutual success so far. It is a great pleasure to develop our cooperation further and support growth into new markets” says Martin Svensson, CEO of Appello. Currently the number of compatible handsets that are capable of downloading the Twaffic Navigator app is 1m and rising. These include the iPhone, Blackberry and GPS enabled Smartphones such as Nokia, Samsung, Sony Ericsson, across all phone networks, O2, Vodafone, Meteor and 3. There are two subscription models, €49 for one year and €69 for a two year licence. 

The Twaffic Navigator can be purchased at the Apple, Blackberry and Android app stores and via credit card for other leading phone brands   To avail of the 5 day FREE trial on all phones except iPhone simply text:  NAV to 53131. The Twaffic Navigator service costs 30cent. You will receive 1 message and standard network charges apply. You must be 18+. This is a 5 day trial. SP: Oxygen8 – 0818286606. Each user has a web subscription account to preplan their journey destination which is immediately synchronized from their web account to their phone.   You can also explore Twaffic Navigator by logging onto our website: www.twafficnavigator.com



Text NAV to 53131 and download free 5 day trial on your Blackberry or Smartphone

For further information contact: 

Michael Keane, Insight Consultants on 086 824 4500

Brendan Conway, MD, iTraffic on 086 173 3446

 

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