iTraffic is an Irish company that provides the first nationwide real time traffic information service. We determine traffic conditions by analysing information from the mass movement of anonymous mobile phones and from GPS units on haulage fleets. We merge this traffic flow information with data we gather from public sources in order to get a comprehensive look at what is happening on the nation's roads. We deliver both the cause of any delays and the effect to commuter’s journey of any delays.
A key advantage of the iTraffic system for both customers and partners is the choice of information delivery. High quality traffic information can be delivered in any of the following formats

-Over the web

-Via Cellular Phones

-Navigation devices

iTraffic combines all of data into a single, reliable and highly accurate stream of historical, real time and predictive traffic information. The advantage for customers is improved reliability and robustness of a traffic information system.

Innovation

iTraffic through an open innovation model with leading industry partners has developed the first real time traffic service for Ireland.

The phenomenon, known as “crowdsourcing” has been around ever since GPS devices have been introduced into the marketplace. However, iTraffic has now developed a traffic service harnessing the massive scale of mobile users and their locations and blended this with vehicles that report their position to deliver an unrivalled service. Nobody is smarter than everybody, everybody solving Ireland’s traffic problems.

iTraffic uses the information from the O2 network and from thousands of professional vehicles equipped with GPS devices. A nationwide service that delivers a new traffic flow picture on the Ireland’s roads every few minutes is powered by technology from ITIS Holdings. iTraffic has developed a Traffic text application to inform commuters of the journey time on major commuter routes